Viega. Connected in quality.
From April to June we toured seven cities in Germany and Austria with our event series. Around 12,000 installers and planners came to the events to experience "Viega at 360°" - this was the motto of the roadshow.
The programme was exciting, with a mixture of innovation, information and lots of entertainment. One highlight was the 360° presentation that allowed to experience Viega and its products on the big screen, such as the new pre-wall technology Prevista or the shower channel Advantix Cleviva.
The musical performances of the band "Live on Loops" were also quite impressive, as well as the event technology with the more than 1,000 square metres large screen and the 24 high-performance beamers enabling the round trip through the universe.
With the roadshow, we offer our market partners the opportunity to experience our innovations in the immediate aftermath of the ISH and right on their doorstep.Dirk Gellisch (Member of the Management Board), Viega